You were born to be a coach. You’re passionate about helping others. You want to guide your clients, elevate their game and give them the tools they need to achieve their goals. You already know you have the drive, determination and desire to be a great coach. But, you want to build a business that is sustainable.
So, let’s have a look at the key steps to get you there…
Step 1: You need more than one leg to stand on
Is social media your main focus/ strategy when it comes to marketing and finding new clients? If you answered “yes”, have you thought about what could happen if the app suddenly stops working, or your account gets closed (it happens)?
When it comes to social media, you’re the star of the show, but you’re not directing it. You don’t own anything you post and it can be taken away in a flash. They don’t even need to give you a reason. If you put all your eggs in one basket, you risk ending up with nothing.
Instead, implement multiple strategic legs that are unique to your business. It could be building an email list, creating strategic content delivered in key formats across different platforms (long-form, video, short-form, etc.), or starting a blog to help boost search engine optimisation.
Whatever you decide, they should all work well together without having to rely on each other. That way, if one falls down, you still have other strategies/ income streams to fall back on.
Step 2: Avoid the patchwork approach
One of the biggest challenges new coaches face is figuring out how to achieve their own growth goals. In the beginning, people tend to focus on things such as branding, creating a website, or signing up for even more courses. Whilst all of those things are important, they’re often also used as excuses…
“I can’t launch my packages because I don’t have a website.”
“I can’t post on social media because I don’t have my branding sorted.”
“I can’t find clients because I’m not experienced enough.”
These are excuses I hear ALL THE TIME! But, you can start your coaching business without having a website, branding, or signing up for every course out there. You just need to focus on the foundations and the strategies that are going to create a sustainable coaching business and make you money.
How do you do that? By getting clarity on what you’re doing, why you’re doing it, and who you’re doing it for. Knowing your niche and the people you serve. Get laser-focused on your messaging and create a signature offer the people your targeting will want to buy.
Step 3: Stop trying to wing it alone
When you start your journey as a coach, you will be the marketer, accountant, operations, and whatever else. A one-person team, trying to run a coaching business. But, when you try to be a jack of all trades, you become a master at none.
Coaching is about creating a positive change in your clients. Before you can do that for other people, you need to be able to do it for yourself. As George Bernard Shaw said, “progress is impossible without change, and those who cannot change their minds cannot change anything”.
If you want results, you need to shift your mindset. You can’t be an expert at EVERYTHING. Think about what you enjoy doing, what you’re good at doing, and delegate the rest! Heck, even coaches need coaches. So, if you’re struggling to get clarity or you need help with the direction you want your business to go in, seek help. So, if you want to take action and chat with someone who’s been through all this themselves, I’m your gurl! I offer both private coaching and strategy sessions that will help guide you and your coaching business in the right direction. Just get in touch or drop me a DM on Instagram.